10 Weeks Until Easter: What’s Your Church Doing?

Christmas is over. Mother’s Day is still a little ways off. But there is a buzz going around the church office. Easter must be soon. Ten Sundays between now and Easter weekend, to be exact.

Easter is the highest attended weekend of the year for churches. We have a unique opportunity to reach those we normally wouldn’t reach with the very best news (ever!). What is your church doing to celebrate Easter and Lent? We would love to hear what your church is doing to communicate its Easter services, how you’re celebrating with your community, how your messages will be branded, what you are doing to follow up with your new guests the week after, etc.

Join the Easter conversation on the Church Marketing Lab or here in the comments section. As you’re developing the look of your Easter marketing pieces and sermon branding, be sure to upload your images to the pool in the Lab, as well—a great place to get feedback and to inspire and encourage other creatives!

Courtesy of: ChurchMarketingSucks.com

The above is written by: Laura Bennett
Laura is a Georgia girl living in Chapel Hill, N.C., as a freelance graphic designer and communications consultant. She has served as communications director at The Fellowship (formerly Two Rivers Baptist Church) and is a Creative Missions alum.

Responsive Design is Responsible Design

This society is on the verge of becoming completely… as in 100%… mobile. Sales of smartphones and tablets have overtaken desktop sales. Mobile internet usage is expected to eclipse desktop usage as early as next year.

So our question to you is… Is your website responsive?
If your answer is yes, then congratulations and we’ll see you at our next blog post.
If your answer is no, then this is a great time for an “upgrade” on your current model.

 What is a responsive website?

A website that is responsive adapts for optimal viewing on all desktop and mobile devices. Desktops/laptops, smartphones, e-readers, and tablets all have various screen resolutions, screen sizes, operating systems, and supporting browsers.

Before responsive design, businesses resorted to creating multiple websites… one for desktops, others for mobile devices. Now, you can have your site built once and work seamlessly across all platforms and screens.

The benefits of responsive web design are obvious. Besides only having to build one website for your business. Websites that aren’t optimized for mobile can severely hurt your traffic… and by extension, potential sales. Since nearly everyone in the world is using their phones or tablets to connect online, a website that “doesn’t work” on their device is a major turn off. A responsive website is the easiest way to ensure you are reaching all of your visitors and potential customers no matter where or how they access your site as well as giving them a great user experience regardless of the device.

Frankly, this is one wave of the future you should be riding.

Are you ready to take responsibility and be responsive? Let us know… we can help!

The 12 Essentials of Church Communications

This is a guest post by Tim Peters from Sayge Communications

The church is the hope of the world. As church leaders we have the responsibility of communicating the greatest message known to mankind; the only message capable of changing a person’s entire eternity.

The weight of that responsibility is both profound and incredible. It moves us to action and demands that we communicate it well.

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications.

Think about it … Is your church clear on who they are and where they are going? Does your church use social media to nurture and grow relationships? Has your church spent unhurried time developing a brand that resonates with people in your church and community? Does your website accurately communicate the uniqueness of your church? Have you evaluated and observed what guests experience on a Sunday morning? Does your community even know you exist?

These things may not seem significant,

but they are critical. In fact, they are essential.

At Sayge, we have spent years researching and identifying the 12 Essentials to Church Communications and have developed a resource that equips Church Communications leaders to master them.

The 12 Essentials Church Marketing and Communications are:

Vision Identification

Vision Identification is clarifying who you are, what you do, why you do it and where you are going.

Brand Standards
Brand Standards are the compilation of documents where articulate your key communication messages, establish a visual identity and explore ways to protect your brand.

Communication Strategy
Your communication strategy helps you determine what, when and how you will communicate.

Project Systems

Andy Stanley says, “The systems down the hall trump the vision on the wall.” If you don’t have systems in place, standards and strategy mean absolutely nothing.

Social Media
Learning to use social media to reach the lost and to extend the influence of the church isn’t just a good idea; it’s a must.

Web Essentials
Today’s church visitors will most certainly check out your church on the Internet before they attend for the first time. Your website should be a web experience, not just a website.

Guest Experience
Your first time guest experience is critical to guests returning to your church, and possibly to any church.

Audience Connection
Ever been disconnected on the phone but not realize it until you have finished speaking?  Then you understand the importance of making sure you are connected to your audience.

Volunteer Mobilization
You have an army of creatively gifted people who attend your church every week. Learning to recruit, train and mobilize them will catapult your communications ministry to levels you never dreamed possible.

Creative Leadership
Creative people are not easy to lead and motivate.  Understanding how to lead creative people, and those in authority over you who lack creativity is critical.

External Marketing
Most churches make the same marketing mistakes: the message is not unique; the content is not inviting; and there’s no long-term strategy in place. If that description fits your church’s marketing, it’s time to make some changes.

Storytelling Principles
At the end of the day, stories move people.  Effective storytelling is always more effective than just another event announcement.
The good news is, you don’t need hours of research, big budgets and countless cups of coffee to master The Essentials of Church Communications. The Sayge monthly training resource replaces the hours of research you’ll spend looking for great marketing and communication resources. And it contains the wisdom of some of the greatest church communication leaders in our nation today.
Each month you will receive a coaching video, comprehensive eBook, and hands-on application tools to help you master the 12 Essentials of Church Communications; and all at a price that won’t break or even stretch your budget.

Check out Sayge if you’re ready to master the basics of Church Communications.